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Fortaleza is the capital of Ceará, a State of Northeastern Brazil. With more than 30 km of beaches, the city offers various leisure options, such as museums, theatres, crafts, cuisine, in addition to an intense nightlife.
Fortaleza originated as a small village adjoining a Portuguese fort (built as a defence against Indian attacks). It took the name of Villa do Forte da Assumpção in 1654. In 1810 it became the capital of Ceará captaincy and in 1823 was given city status and became the provincial (later state) capital under the name of Fortaleza Nova de Bragança.
The administration of the municipality is made from the executive and legislative branches. In the city, there is the Administrative Center Governador Virgílio Távora. Among the institutions present in the city, are the Fortaleza Air Base, the Port Authority of Ceará, School of Apprentice Sailors of Ceará and the Command of the Tenth Military Region. The city also has units of the International Committee of the Red Cross and UNICEF.
Since 1996, the city has been part of the Common Market of Cities of Mercosur.
At the beginning of the decade of 2000, among the capitals of the Northeast, Fortaleza had the third largest Gross Domestic Product (GDP), being surpassed by Recife population and Salvador] In 2012, the GDP of Fortaleza reached the value of 43.4 billion Reais, the tenth highest of the country. In the same year, the value of taxes on products net of subsidies at current prices was R $6,612,822,000 and the municipality's GDP per capita was R$17.359,53. The city's booming economy is reflected in purchasing power, the country's eighth-largest, with estimated consumption potential at 42 billion reais in 2014.
The main economic source of the municipality is centred in the tertiary sector, with its diversified segments of commerce and service rendering. Next, the secondary sector stands out, with the industrial complexes. In 2012, the city had 873,746 people in employment.
Like any other large city in Latin America, it faces complex urban challenges, particularly related to urban mobility, violence, unemployment, social inequalities and investment difficulties. Today, improvements in urban spaces are evident, and there have been significant improvements in public safety, job creation and the articulation of the tourism sector. The key to success is understanding urban development as a whole and placing citizens at the core of all initiatives. CAF-development bank of Latin America-, for example, has provided support through funding, for US$ 350 million, for three major urban development initiatives.
The first, a $49-million urban drainage program implemented in 2011, improved city neighbourhoods and risk areas benefiting hundreds of vulnerable families. «This type of investment promotes not only the improvement of the city but also economic growth through tourism, which has been reinforced. And now entrepreneurs in this sector have better working conditions and offer better tourist services, creating jobs, sources of income and higher quality in the provision of general services,» said Samuel Dias, mayor of the city of Fortaleza. The third CAF loan for the Fortaleza - City with a Future program will fund infrastructure and services to create jobs and sources of income and to reduce violence.
«It is a program with a holistic view, which will change the face of a tourism-oriented city, which is one of its main sources of revenue. With these new efforts, the city will expand with more quality, enhancing the urban coastline, improving accessibility, mobility and the socio-economic possibilities of its residents, with a modern vision and actions aimed at reducing violence,» said Jaime Holguín, CAF representative in Brazil. One of the most significant urban interventions was the renovation of the Piscis Market on Beira-Mar Avenue. One of the most notable measures of the Fortaleza - City with a Future project is the installation of a video surveillance system and monitoring by 10 community groups for public safety in the region of Beira-Mar.